A new generation of hotel connectivity, powered by over ten years of partnership with Amadeus
Within one month, we will launch TBC Connect: our new Amadeus integration and redesigned booking experience for The Booker Company, Alpine Azure and Urban.
TBC Connect brings together faster hotel onboarding, modern booking functionality, AI-supported technology and the personal expertise of our reservations team.
Each of our three brands will continue to have its own distinctive identity and positioning, just as it always has. What changes is the technology behind the experience: faster, smarter and designed around the needs of today’s hotels and guests.
New hotels live within seven working days
TBC Connect makes it possible to onboard hotels quickly and efficiently. Once we have received the required hotel, room, rate and availability information, a new property can be connected and live within seven working days.
The Booker Company manages the entire process, from configuration and connectivity to testing and launch. Hotels gain access to a modern booking environment without having to manage a complex technology project themselves.
More possibilities for modern travellers
The renewed booking flow introduces functionality that makes booking easier for guests and more effective for hotels, including:
- Multi-room bookings
- Dedicated child rates
- A new user account experience
- A faster and more intuitive booking journey
- Fresh designs for The Booker Company, Alpine Azure and Urban
- A fully responsive experience across mobile, tablet and desktop
Guests will be able to reserve multiple rooms in a single booking, select the correct combination of adults and children, and manage their details and reservations through an improved account environment.
AI-supported, always completed by people
TBC Connect uses AI to support the booking journey. It helps guests find suitable options more quickly, presents information clearly and makes the reservation process more efficient.
But hospitality is, and always will be, about people.
Technology supports the journey, while the final touch remains in the hands of our reservations team. Our experienced specialists review, assist and advise whenever personal attention adds value. Guests benefit from the speed of a modern digital experience and the reassurance of genuine human support.
Building on ten years of partnership with Amadeus
TBC Connect marks the next chapter in a partnership with Amadeus that has already lasted more than ten years.
The renewed integration provides a stronger technical foundation for availability, rates, reservations and future development. It allows us to onboard hotels faster, expand our booking capabilities and continuously improve the experience across our brands.
Three brands, each with its own identity
The Booker Company, Alpine Azure and Urban have always had their own look, feel and position in the market. That will not change.
The redesign strengthens the individual character of each brand while improving the technology and usability behind every booking journey. Guests will continue to experience the brand they know, now supported by the speed and capabilities of TBC Connect.
Technology that makes hospitality more personal
We do not use technology to replace people. We use it to help people deliver better hospitality.
By combining TBC Connect, Amadeus connectivity, an AI-supported booking flow and the expertise of our reservations team, we offer hotels the best of both worlds: modern digital convenience and genuine human attention.