How to join our collections
The Booker Company® creates independent, invitation-only luxury hotel collections featuring some of the most respected and sought-after hotels from around the globe.
Hotels may apply for inclusion or be invited by our team. Following a successful evaluation, selected properties may be offered inclusion through a professional commercial partnership. This allows us to continuously invest in marketing, technology, real-time connectivity, distribution and booking support on behalf of our hotel partners.
As a curated collection, all our members are personally visited and verified by us. This allows us to craft high-quality hotel presentations from a professional and independent perspective whilst maintaining the standards our clients have come to expect from our collections.
Our three labels encompass almost every type of trip, whether your guests are planning to hit the slopes, soak up the sun on the beach or explore some of the world’s most exciting cities.
We believe that an exceptional stay should be matched by an exceptional booking experience. That is why our three collections feature a powerful, fast and fully integrated real-time booking environment, allowing guests to complete their reservation in just a few simple steps.
Supporting labels
More than 90% of the hotels within The Booker Company collections can be booked directly online through our real-time booking infrastructure. This requires little to no operational effort from your side. We can connect to almost any channel manager, CRS or distribution environment, including SynXis, allowing rates and inventory to be updated automatically.
For group bookings, incentives, private events and weddings, we have developed a dedicated request platform that provides both guests and hotels with a clear and efficient way to manage enquiries. This enables hotels to receive detailed requests whilst maintaining full control over availability, room categories and additional services.
The Booker Company has built a loyal international client base that trusts us with their travel plans year after year. Beyond hotel reservations, our Travel Design division assists clients with tailor-made itineraries, private aviation, transfers, special occasions, events and unique travel experiences.
With a single account, clients can book hotels across AlpineBooker®, AzureBooker® and UrbanBooker®, allowing them to combine multiple destinations and travel styles within one seamless journey.
Why becoming a member?
- We bring you numerous bookings and ensure your future guests’ expectations are met.
- We offer real-time availability and rates, along with an easy connectivity setup.
- We reach over 1.2 million luxury travellers each year.
- We have a loyal subscriber base of over 290,000 newsletter recipients.
- Guests can call directly to speak with our travel specialists. We provide 24/7 booking assistance and support, available via online chat and email.
- You will become part of the largest independent luxury hotel collection, digitally surrounded by the best hotels in the world.
Where do our clients come from
Actually, the question should be: where do they not come from? We target and market globally, resulting in a diverse range of nationalities within our client base. Naturally, one brand may attract certain nationalities more than others.
How Do You Target the Niche Market of Luxury Travelers?
By understanding your hotel, our clients, and their preferences, we can effectively target them based on their interests. We have developed an algorithm that is used to create the perfect online campaigns for specific target audiences. In addition to this, we host exclusive events, sponsor high-profile occasions, and partner with the best luxury brands that align with our philosophy and understanding of luxury and elegance.
Is there an investment involved?
Yes. Inclusion within AlpineBooker®, AzureBooker® and UrbanBooker® is offered through a professional commercial partnership.
As an independent company, we continuously invest in marketing, technology, real-time connectivity, booking infrastructure, distribution and client services on behalf of our hotel partners. Selected hotels therefore participate through a structured partnership model designed to support long-term visibility, commercial growth and direct bookings.
Partnership details are outlined in our Company Brochure and may vary depending on the size, structure and strategic fit of the hotel or hotel group.